BUSINESSWEEK ONLINE : DECEMBER 18, 2000 ISSUE
INFORMATION TECHNOLOGY Troubled Times at EDS: Dick Brown's Turnaround Plan Problem and solution: BLOATED COSTS Cut 13,500 jobs and sold assets to slash costs by $1 billion annually. MUDDLED MARKETING STRATEGY Replaced complex structure of 48 units with four lines of business to focus marketing message and foster better cooperation among divisions. DISSATISFIED CUSTOMERS Developed a computerized ''service excellence dashboard'' to track how customers and EDS execs rate performance on contracts. INSULAR CORPORATE CULTURE Partnered with hardware and software suppliers, such as EMC and Ariba, to extend EDS's technology capabilities and sales reach. STODGY REPUTATION Built skills in areas such as Web-hosting, data-storage, and online exchanges to tap into hot e-commerce markets. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Meet the ``Completely Different EDS'' TABLE: Troubled Times at EDS: Dick Brown's Turnaround Plan INTERACT E-Mail to Business Week Online

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