BUSINESSWEEK ONLINE : DECEMBER 4, 2000 ISSUE
FINANCE Fishing for Women Investors Major brokerage firms are: -- Hosting women-only financial seminars taught by female instructors -- Tailoring marketing brochures and education materials to women -- Pitching TV and print ads to women DATA: BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Brokers Are from Mars, Women Are from Venus TABLE: Fishing for Women Investors INTERACT E-Mail to Business Week Online

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