BUSINESSWEEK ONLINE : DECEMBER 4, 2000 ISSUE
NEWS: ANALYSIS & COMMENTARY Why Suppliers Are Shunning B2B Exchanges BRAND DILUTION Many companies believe that the power of their brand names will be lost among all their competitors. TECHNOLOGY B2B exchanges usually can't let members offer up-to-the-minute inventory management or billing systems. COMPETITION Any advantage provided by the exchange is available to all rivals. Some fear their customers will jump ship. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Let's Keep This Exchange to Ourselves TABLE: Why Suppliers Are Shunning B2B Exchanges INTERACT E-Mail to Business Week Online

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