The Business Week Best-Seller List

It would be easy to dismiss the no. 3 book on this month's hardcover list, The Art of Possibility, as another facile self-help tract. The authors propose ways to open yourself to what they call a ''life of possibility.'' They flesh out this prospect with diverse sub-themes covering leadership, responsibility, creativity, and more, that can jazz up both personal and professional lives. Benjamin Zander, a conductor with the Boston Philharmonic Orchestra, and Rosamund Stone Zander, a therapist, suggest that ''circumstances that seem to block us in our daily lives may only appear to do so based on a framework of assumptions we carry with us.'' The authors say: ''Find the right framework and extraordinary accomplishment becomes an everyday experience.''

Sounds a little too easy, right? But, as a result of the real-life examples drawn from the authors' work, you might find the volume growing on you. For example, Benjamin Zander tells how, in order to create an atmosphere in which competitive music students can perform at their best, he awards each of them an A on the first day of class. In return, he asks them to write him a letter from one year in the future, in which they describe their lives. Then they must live out that possibility. It's a mind-over-matter approach, which, along with some New Age rhetoric, won't appeal to everyone. But those looking to rethink their lives may find that the Zanders have hit just the right note.



1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

2 WHEN GENIUS FAILED by Roger Lowenstein (Random House $26.95) Inside hedge fund Long-Term Capital Management.

3 THE ART OF POSSIBILITY by Rosamund Stone Zander and Benjamin Zander (Harvard Business School $22.50) Realizing opportunity, by a family therapist and the conductor of the Boston Philharmonic Orchestra.

4 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $26) A Gallup investigation into managerial success.

5 LEADING THE REVOLUTION by Gary Hamel (Harvard Business School $29.95) A manifesto for radical innovators.

6 FISH! by Stephen C. Lundin, PhD, Harry Paul, and John Christensen (Hyperion $19.95) Motivating employees the Pike Place Fish Market way.

7 THE TIPPING POINT by Malcolm Gladwell (Little, Brown $24.95) Discovering what turns an idea into a hot trend.

8 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

9 THE MESSAGE OF THE MARKETS by Ron Insana (HarperBusiness $25) Understanding the markets' predictive signals.

10 THE COMING INTERNET DEPRESSION by Michael J. Mandel (Basic Books $24) The bust that may follow the New Economy boom, by BUSINESS WEEK's economics editor.

11 DONE DEALS edited by Udayan Gupta (Harvard Business School $29.95) Interviews with Geoffrey Yang, John Doerr, and other venture capitalists.

12 THE POWER OF GOLD by Peter L. Bernstein (Wiley $27.95) The shiny stuff and its place in civilization.

13 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow $20) Turning customers into your biggest boosters.

14 THE FORTUNE TELLERS by Howard Kurtz (Free Press $26) The media's stock market stokers.

15 THE SECOND COMING OF STEVE JOBS by Alan Deutschman (Broadway Books $26) A portrait of Apple Computer's temperamental co-founder.


1 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner $15.95) Teach your kids the rules of money that the rich play by.

2 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

3 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.

4 RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner $19.95) Choosing to be rich, not merely comfortable.

5 THE CASHFLOW QUADRANT by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner $17.95) Moving beyond job security to financial independence.

6 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

7 WHAT COLOR IS YOUR PARACHUTE? by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

8 THE 48 LAWS OF POWER by Robert Greene (Penguin $15) Thoughts of Machiavelli and other power brokers distilled.

9 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (HarperBusiness $16) New technologies' disruptive effects.

10 IT'S YOUR MONEY by Christos M. Cotsakos (HarperBusiness $16) E*TRADE's CEO on online investing.'

11 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

12 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual dress day--or plain old cash.

13 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Anchor Books $15) Globalization and its discontents.

14 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.

15 THE RICHEST MAN IN BABYLON by George S. Clason (New American Library $6.99) Parables for prosperity.

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in October.

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