BUSINESSWEEK ONLINE : NOVEMBER 27, 2000 ISSUE
INFORMATION TECHNOLOGY SONICblue (Formerly S3) IT 100 RANK 54 CEO Ken Potashner THE BUSINESS The former maker of semiconductors for gadgets such as MP3 players and handheld computers is shifting gears: It'll skip the chips and make the gadgets. EST. 2000 REVENUES * $157 million, up 76% from 1999 EST. 2000 NET LOSS * $114.1 million * Continuing businesses only DATA: FIRST CALL _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS BW's Info Tech 100: Who's Still Standing? A 20-Year-Old Overnight Success TABLE: Rational Software SONICblue Is Singing a New Song TABLE: SONICblue (Formerly S3) TABLE: The Info Tech 100 INTERACT E-Mail to Business Week Online

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