BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
NEWS: ANALYSIS & COMMENTARY Drawback of Price-Setting Innovations The Internet makes it easier to abandon seller-posted pricing, but negotiating has its disadvantages: INCONVENIENCE Many customers don't want to take the time to bid or haggle, especially when the stakes are low UNFAIRNESS Customers may resent paying more than someone else for an identical item DISLOYALTY Auctions and other mechanisms make customers focus on price comparisons, reducing brand loyalty _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS A Revolution in Pricing? Not Quite TABLE: Drawback of Price-Setting Innovations Commentary: Priceline Should Buy Priceline TABLE: Priceline's Advantage INTERACT E-Mail to Business Week Online

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