BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
BUSINESS WEEK E.BIZ -- DESIGN Design Do's and Don'ts Jakob Nielsen is a Web user's biggest advocate. He specializes in helping companies create sites that are simple, logical, and keep a user engaged long enough to complete a transaction. DO'S -- Good home pages make crystal clear what a site can do for a user. They should include a directory of the site's content, a summary of new information or promotions, and a search feature. -- Use headlines and bullet points instead of long blocks of text. -- Use as few graphics as possible, to speed loading. DON'Ts -- Don't use ''splash'' screens--get users right to content. -- Don't use pop-up windows. -- Don't force registration just to see what's in your site. -- Don't use new technologies until they've been widely adopted. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					EBIZ Contents for issue dated Nov. 20, 2000 RELATED ITEMS Diss My Web Site, Please TABLE: Design Do's and Don'ts INTERACT E-Mail to Business Week Online

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