BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
BUSINESS WEEK E.BIZ -- DESIGN

Design Do's and Don'ts


Jakob Nielsen is a Web user's biggest advocate. He specializes in helping companies create sites that are simple, logical, and keep a user engaged long enough to complete a transaction.


DO'S

-- Good home pages make crystal clear what a site can do for a user. They should include a directory of the site's content, a summary of new information or promotions, and a search feature.

-- Use headlines and bullet points instead of long blocks of text.

-- Use as few graphics as possible, to speed loading.


DON'Ts

-- Don't use ''splash'' screens--get users right to content.

-- Don't use pop-up windows.

-- Don't force registration just to see what's in your site.

-- Don't use new technologies until they've been widely adopted.


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EBIZ Cover Image, link to ebiz table of contents
EBIZ Contents for issue dated Nov. 20, 2000


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TABLE: Design Do's and Don'ts



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