BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
BUSINESS WEEK E.BIZ -- UPSTARTS

TrafficStation's Team Strategy


TrafficStation wants to deliver personalized, up-to-the-minute traffic 
information to drivers anytime, anywhere. But it will need partners to reach 
frustrated commuters--and get them to pay for the service. Here's who is on 
board:

MARKETS                      KEY PROVIDERS              OUTLOOK

Wireless Service Providers:  AT&T Wireless, MetroCall,  TrafficStation still
TrafficStation needs         and Telus of Canada.       lacks deals with
carriers to help market      Estimated new customers    Verizon Wireless,
its services by giving       are 5 million by the       Sprint PCS, and
it prime position on         end of 2001.               Nextel in the U.S.
wireless portals.                                       Their total reach
                                                        is 38.4 million
                                                        subscribers.


Wireless Content Providers:  Vicinity/Map Blast!;       TrafficStation needs
Studies show that            WeatherNews Interna-       more. One survey
traffic news alone won't     tional; Phone.com, a       shows people will pay
sell. So TrafficStation      wireless Web software      for six services, in-
is trying to bundle its      maker.                     cluding maps and
gridlock alerts with                                    roadside assistance.
other data that com-
muters might want, such
as maps, weather
reports, and restaurant
guides.


Carmakers: Deals with        Discussions under          TrafficStation needs
the Big Three and tech       way.                       at least one deal to
outfits making onboard                                  survive.
navigation systems would
drive TrafficStation
directly to dashboards.
Subscribers, industrywide,
are projected to jump to 11
million in 2004 from
820,000 this year.


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EBIZ Contents for issue dated Nov. 20, 2000


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TABLE: TrafficStation's Team Strategy

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