BUSINESSWEEK ONLINE : NOVEMBER 20, 2000 ISSUE
BUSINESS WEEK E.BIZ -- PERSONALITIES

Mark Goldstein


Born: Dec. 12, 1960, in New York.

Education: University of Pennsylvania, 1983, B.A.

Career: Started in 1983 as a software marketer at Apple Computer. In 1987, he launched Reality Online, a financial-services software company--selling it to Reuters in 1994. A year later, he founded NetAngels, which developed Internet marketing software tools. Even before selling NetAngels to Firefly Networks in 1997, Goldstein founded Web software maker Impulse!Buy Network. He sold that to Inktomi in 1999. He became CEO of BlueLight.com in December, 1999.

His first business venture: Worked for beer distributor from his college dorm room.

Management philosophy: ''If you don't push and challenge and make demands, you don't create change.''

How he shakes things up: Goldstein marched into a meeting of Kmart execs armed with newspaper flyers from competing outfits to persuade them to promote BlueLight more aggressively.

Home: Lives on a houseboat in Sausalito, Calif. Moving in December into a house in Tiburon, Calif., with interior design by Martha Stewart. Color scheme: eggshell and lime green.

Recent Kmart purchases: Canned tuna, a battery for his houseboat, two pairs of swim trunks for $2 each, a melon baller for $3.

His exercise regimen: Swimming in the 60-degree waters of the San Francisco Bay every other day, a two-hour run up Mount Tamalpais on Saturday mornings at 7.



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EBIZ Contents for issue dated Nov. 20, 2000


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