BUSINESSWEEK ONLINE : NOVEMBER 13, 2000 ISSUE
COVER STORY

Dueling Net Strategies


BERTELSMANN
Sells books, music, magazines, and TV shows over other people's networks or Internet portals, such as AOL and Lycos. Uses partners to sell books and music directly to consumers via bol.com in Europe and Asia and barnesandnoble.com in the U.S.

AOL-TIME WARNER
Produces own entertainment and information through Time, Sports Illustrated, CNN, and Warner Bros. studio. Will distribute through Time Warner Cable Systems and AOL.

DISNEY
Produces own entertainment and information through its studio, theme parks, ABC, and ESPN. Owns majority control of Go network portal. Has dramatically increased sales of Disney consumer products over Internet.

NEWS CORP.
Produces own entertainment and information through its Fox studio and network, Fox Sports, and HarperCollins book company. Controls satellite distribution companies in Asia, Europe, and Latin America.

VIACOM
Brands properties on Internet, including MTVi, Nickelodeon.-com, and the spun-off CBS MarketWatch. Viacom's CBS invests directly in Internet properties, including the sweepstakes site iWon.com.

VIVENDI UNIVERSAL
The world's largest music outfit, Universal owns music site Jimmy & Doug's Farmclub.com and half-interest in retailer GetMusic.com. Its pending merger with Vivendi gives it access to wireless distribution.

DATA: BUSINESS WEEK


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