BUSINESSWEEK ONLINE : NOVEMBER 13, 2000 ISSUE
COVER STORY

The Building Blocks of Bertelsmann


THE NEW STRATEGY
Bertelsmann wants to turn Napster into a platform for downloading and selling all its media products, including books and films as well as music

AUTHORS & BOOKS
Toni Morrison, John Grisham, Danielle Steele, John Irving, Pat Conroy

Random House, Bantam Dell, Doubleday, Book-of-the-Month Club

MUSIC & ARTISTS
Arista Records, RCA, Windham Hill

Whitney Houston, Annie Lennox, Barry White, Eros Ramazzotti, Santana, Puff Daddy

MAGAZINES & NEWSPAPERS
Nearly 100 worldwide, including Stern, Geo, Family Circle, Fitness, McCall's, Parents

INTERNET
bol.com, bn.com (joint venture) for online books and music, CDNow, Lycos Europe, Pixelpark

TELEVISION
RTL Group, Europe's biggest broadcaster (joint venture with Pearson PLC, Audiofina)



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RELATED ITEMS
Bertelsmann: A New Net Powerhouse?

COVER IMAGE: A New Net Powerhouse?

TABLE: The Deal

TABLE: The Building Blocks of Bertelsmann

TABLE: Dueling Net Strategies

The Man behind Project Thunderball

Commentary: Napster: Tune In, Turn On, Pay Up

ONLINE EXTRA: Middelhoff: ``Somebody Has to Take the Lead''



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