| BUSINESSWEEK ONLINE : NOVEMBER 6, 2000 ISSUE | ||||||||
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| THE CORPORATION
If at First You Don't Succeed: Wal-Mart's New Web Strategy -- Start with a reliable, easy-to-use Web site this holiday season. Forget bells and whistles. -- Strip away products that make no sense on the Web, like 25 cents plastic cups. -- Expand categories that complement limited store offerings, such as patio furniture. -- Take shipping and customer-service control away from outside companies. -- Integrate stores and the Web, for example, letting customers order tires and schedule installations online. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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RELATED ITEMS Will Walmart.com Get It Right This Time? TABLE: If at First You Don't Succeed: Wal-Mart's New Web Strategy TABLE: For Now, Walmart.com Barely Registers Why Banana Republic's Star Jumped to Wal-Mart RESUME: Jeanne P. Jackson INTERACT E-Mail to Business Week Online | |||
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