BUSINESSWEEK ONLINE : NOVEMBER 6, 2000 ISSUE
BOOKS

The Business Week Best-Seller List


If the Blow-Up-the-Corporation Teachings of a Geoffrey Moore or Gary Hamel strike you as too extreme, Alan Axelrod's new book, Elizabeth I, CEO, could be just the ticket, offering a brief history of the Elizabethan age as a bonus. The book, No. 13 on this month's hardcover list, is full of 400-year-old lessons of restraint, audacity, and survival, purportedly learned by Queen Elizabeth as she overcame a controversial ascent to rule Britain successfully.

Elizabeth's bold reign, which favored ''evolution over revolution,'' according to the author, offers today's managers a model of a safe and moderate path to success. To that end, Axelrod demonstrates the Queen's exceptional diplomatic skills, prudence, and innate fairness--abilities a leader in any century should want to cultivate. But complex developments are often stripped of subtlety, and some maxims get cutesy subtitles, such as ''Make a Strong Impression: Suck It Up.'' Other sections' offerings are reminiscent of familiar morals from Mom's bedtime stories: Be strong but fair. Exercise caution. Accept compromise. Don't act in anger. Axelrod even acknowledges this himself in ''You Can't Please Everybody,'' saying: ''It was a version of the lesson that parents have been teaching their children for time out of mind.'' It's nice to have reminders of precepts that you first heard from Mom--but hers, on the other hand, were free.

By Karin Pekarchik


HARDCOVER BUSINESS BOOKS

1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam -- $19.95) Learning to accept change.

2 WHEN GENIUS FAILED by Roger Lowenstein (Random House -- $26.95) Inside hedge fund Long-Term Capital Management.

3 THE FORTUNE TELLERS by Howard Kurtz (Free Press -- $26) The media's stock-market stokers.

4 PLAY LIKE A MAN, WIN LIKE A WOMAN by Gail Evans (Broadway Books -- $23.95) The rules of the game of business--as written by men.

5 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster -- $26) A Gallup investigation into managerial success.

6 LEADING THE REVOLUTION by Gary Hamel (Harvard Business School -- $29.95) A manifesto for radical innovators.

7 THE TIPPING POINT by Malcolm Gladwell (Little, Brown -- $24.95) Discovering what turns an idea into a hot trend.

8 FISH by Stephen C. Lundin, PhD, Harry Paul, and John Christensen (Hyperion -- $19.95) Motivating employees the Pike Place Fish Market way.

9 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown -- $23) Practical and ''spiritual'' steps for managing money.

10 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow -- $20) How Walton Works No. 2 fired up its employees.

11 LIVING ON THE FAULT LINE by Geoffrey A. Moore (HarperBusiness -- $27) Managing in the age of the dot-coms.

12 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow -- $20) Turning customers into your biggest boosters.

13 ELIZABETH I, CEO by Alan Axelrod (Prentice Hall Press -- $23) 400-year-old lessons in leadership, gleaned from the queen's successful reign.

14 THE 21 IRREFUTABLE LAWS OF LEADERSHIP by John C. Maxwell (Thomas Nelson -- $17.99) A minister's codification.

15 MULTIPLE STREAMS OF INCOME by Robert G. Allen (Wiley -- $24.95) Building wealth from several sources, complete with checklists and worksheets.


PAPERBACK BUSINESS BOOKS

1 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner -- $15.95) Teach your kids the rules of money that the rich play by.

2 RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner -- $19.95) Choosing to be rich, not merely comfortable.

3 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside -- $14) Habitually popular.

4 THE CASHFLOW QUADRANT by Robert T. Kiyosaki with Sharon L. Lechter, CPA (Warner -- $17.95) Moving beyond job security to financial independence.

5 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley -- $12.95) Three management techniques, conveyed in brief story form.

6 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Anchor Books -- $15) Globalization and its discontents.

7 THE 48 LAWS OF POWER by Robert Greene (Penguin -- $15) Thoughts of Machiavelli and other power brokers distilled.

8 WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press -- $16.95) The enduring job-search bible.

9 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books -- $14) The simple ways of the wealthy among us.

10 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin -- $12.95) A Harvard team's step-by-step guide to conflict resolution.

11 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness -- $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

12 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (HarperBusiness -- $16) New technologies' disruptive effects.

13 DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's -- $13.95) What is an oligopsony anyway?

14 THE GOAL by Eliyahu M. Goldratt (North River Press -- $19.95) Bringing company strategies in line with your No. 1 purpose, making money.

15 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside -- $15.95) Concise explanations enriched with graphics.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in September.



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