BUSINESSWEEK ONLINE : OCTOBER 30, 2000 ISSUE
BUSINESSWEEK INVESTOR Characteristics of Women Who Give -- They prefer new projects to existing causes -- They favor funding specific projects instead of offering unrestricted gifts -- They gravitate to scholarships and social programs -- They prefer to be part of a larger campaign rather than make isolated bequests -- They want continual updates on how money is being spent and are not as comfortable as are men with multiyear pledges -- They're more likely to volunteer their time than are men -- They're not as responsive as are men to pressure to match what others have contributed DATA: WOMEN'S PHILANTHROPY INSTITUTE _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Philanthropy with a Woman's Touch TABLE: Characteristics of Women Who Give INTERACT E-Mail to Business Week Online

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