BUSINESSWEEK ONLINE : OCTOBER 30, 2000 ISSUE
INFORMATION TECHNOLOGY Expansion Plans The company is moving beyond its traditional business of offering technology news and comparative data on tech products on its Web site. DEVELOP NEW REVENUE SOURCES CNET is beginning to sell its information about tech products, such as comparative pricing data, to other companies. The new business could bring in $10 million by the end of 2001. Still, Net advertising will account for more than half of the company's revenues. DIVERSIFY INTO NEW PRODUCT CATEGORIES The company wants to provide comparative product data for dozens of new markets, including furniture and cars. The nontech sectors could contribute 9% of CNET's revenues next year, up from 2% now. But the company could struggle for credibility in the new sectors and stretch itself too thin. BUY OUT THE COMPETITION CNET became the undisputed leader in online tech content with its acquisition of rival ZDNet. The company now boasts 16 million visitors each month. The trick will be making formerly fierce competitors work together as the company attempts to expand into new fields. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS CNET: Can a Tech Guru Handle Wine, Too? CHART: CNET's Marketing Campaign TABLE: Expansion Plans INTERACT E-Mail to Business Week Online

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