BUSINESSWEEK ONLINE : OCTOBER 23, 2000 ISSUE
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INTERNATIONAL -- ASIAN BUSINESS A Big Air Pocket How the fare war started DECEMBER, 1999 Qantas lowers discount for Sydney-Melbourne to $102. MAY, 2000 Impulse Air offers unrestricted economy fare of $150 for Sydney-Melbourne. JULY, 2000 Virgin offers $108 Sydney-Brisbane, all seats. Similar deal follows for Sydney-Melbourne. AUGUST, 2000 Impulse ripostes: $72 Melbourne-Sydney, $36 Sydney-Brisbane for those who book online. Virgin fires back with $52 Sydney-Brisbane. SEPTEMBER, 2000 Impulse moves lowest fares back to $72. Virgin follows. DATA: COMPANY REPORTS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Virgin Is In for a Bumpy Ride (int'l edition) TABLE: A Big Air Pocket INTERACT E-Mail to Business Week Online

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