Retailers retain a hefty lead in the major online product categories, thanks to 
their head start from the physical world. But despite the struggles of some 
e-tailers, the pure plays are gaining ground in most categories.

                             PERCENTAGE OF ONLINE SALES
                            ----------------------------
                            Multichannel        Pure
Market    Size              Retailer            E-tailers

Travel
1998      $2.8 billion        45%                 55%
1999      $7.1 billion        58%                 42%

Computer hardware & software
1998      $4.2 billion        77%                 23%
1999      $6.6 billion        82%                 18%

Financial brokerage
1998      $3.4 billion        90%                 10%
1999      $6.4 billion        73%                 27%

Collectibles
1998      $1.4 billion        0%                  100%
1999      $3.1 billion        0%                  100%

Automobiles*
1998      $80 million         87%                 13%
1999      $1.9 billion        63%                 37%

Books
1998      $670 million        13%                 87%
1999      $1.4 billion        26%                 74%

Apparel & sporting goods
1998      $460 million        85%                 15%
1999      $1.1 billion        81%                 19%

Music & video
1998      $330 million        31%                 69%
1999      $1.1 billion        15%                 85%

Department store products
1998      $460 million        47%                 50%
1999      $1 billion          53%                 50%

Event tickets
1998      $260 million        100%                0%
1999      $800 million        97%                 3%

Consumer electronics
1998      $170 million        87%                 13%
1999      $750 million        57%                 43%

Flowers, cards & gifts
1998      $410 million        80%                 20%
1999      $540 million        80%                 20%

Home & garden products
1998      $90 million         79%                 21%
1999      $400 million        76%                 24%

Toys
1998      $70 million         63%                 37%
1999      $360 million        29%                 71%

Food & beverages
1998      $160 million        44%                 56%
1999      $340 million        36%                 64%

TOTAL
1998      $14.9 billion       62%                 38%
1999      $33.1 billion       59%                 41%

* INCLUDES ONLY REFERRAL FEES IN 1998.

DATA: SHOP.ORG