The Business Week Best-Seller List

It should come as no surprise that chairman of pioneering Internet brokerage E*TRADE ( EGRP), Christos M. Cotsakos, is a cheerleader for the online investing revolution. ''Sitting in front of your computer, connected to the Internet, you have the power to be smarter and more in control of your money than virtually anyone at any time in the history of the world,'' Cotsakos gushes in It's Your Money: The E*TRADE Step-by-Step Guide to Online Investing, this month's No. 10 paperback.

Unfortunately, you can't count on Cotsakos to provide the survival guide most investors need to navigate this brave new world. At best, It's Your Money is a sophomoric primer; at worst, it's a 223-page advertisement for E*TRADE. And even the advice isn't very savvy: Cotsakos writes with a golly-gee tone about how online customers can now get in on initial public offerings, and plugs four recent deals in which E*TRADE clients participated. But he ignores the reality that most IPOs trade lower a year after their launch, and he gives short shrift to the increasing volatility and manipulation of smaller stocks.

If you're looking for a street-smart analysis, pick up Online Investing: The Wall Street Journal Interactive Edition's Complete Guide to Becoming a Successful Internet Investor (Crown Business, $25). Then use the $16 you saved on Cotsakos' book for, well, your next trade.



1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.

2 THE TIPPING POINT by Malcolm Gladwell (Little, Brown $24.95) Discovering what turns an idea into a hot trend.

3 LIVING ON THE FAULT LINE by Geoffrey A. Moore (HarperBusiness $27) Managing in the age of the dot-coms.

4 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $26) A Gallup investigation into managerial success.

5 LEADING THE REVOLUTION by Gary Hamel (Harvard Business School $29.95) Making a habit of innovation.

6 THE NEW NEW THING by Michael Lewis (Norton $25.95) Silicon Valley and its representative man, Jim Clark.

7 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow $20) How Walton Works No. 2 fired up its employees.

8 THE CLUETRAIN MANIFESTO by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (Perseus $23) The Web is a conversation--one that's changing markets.

9 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown $23) Practical and ''spiritual'' steps for managing money.

10 GET YOUR SHARE by Julie Stav with Deborah Adamson (Berkley $19.95) Stock market fundamentals.

11 eBOYS by Randall E. Stross (Crown Business $25.95) The venture capitalists behind eBay and other successful Internet startups.

12 SIX SIGMA by Mikel Harry, PhD, and Richard Schroeder (Currency $27.50) Improvements in quality can boost profits, say two Motorola veterans.

13 HIGH TECH START UP by John L. Nesheim (Free Press $50) A handbook for startup success, by a Silicon Valley veteran.

14 THE MILLIONAIRE MIND by Thomas J. Stanley, PhD (Andrews McMeel $26.95) The values of the wealthy revealed.

15 RAVING FANS by Ken Blanchard and Sheldon Bowles (Morrow $20) Turning customers into your biggest boosters.


1 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner $15.95) Teach your kids the rules of money that the rich play by.

2 RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner $19.95) Choosing to be rich, not merely comfortable.

3 THE CASHFLOW QUADRANT by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner $17.95) Moving beyond job security to financial independence.

4 THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.

5 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Anchor Books $15) Globalization and its discontents.

6 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.

7 WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.

8 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.

9 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.

10 IT'S YOUR MONEY by Christos M. Cotsakos (HarperBusiness $16) E*TRADE's CEO on online investing.

11 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.

12 1001 WAYS TO REWARD EMPLOYEES by Bob Nelson (Workman $10.95) Give them a champagne brunch, a casual dress day--or plain old cash.

13 DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's $13.95) What is an oligopsony anyway?

14 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (HarperBusiness $16) New technologies' disruptive effects.

15 THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.

BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in August.

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