BUSINESSWEEK ONLINE : SEPTEMBER 25, 2000 ISSUE
LEGAL AFFAIRS

Location Is Everything


As cell phones and cars become tracking devices, it will be much easier to pin 
down people's whereabouts--for better or worse.

                   PRO                           CON
GOVERNMENT  Emergency crews will be     Could be misused to pinpoint
            able to to locate you if    all the attendees of say, a
            you're in a car accident    certain political rally, or
            or the victim of a crime    monitor movements of political
                                        dissidents

SAFETY      Will direct you out of an   Could be used by stalkers to
            unfamiliar neighborhood     track down celebrities or
            or away from a traffic jam  estranged spouses

MARKETING   Consumers receive timely    Constant interruptions and
            offers from nearby shops    time-wasting wireless spam
                                        or ''wam''


DATA: BW


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