Business Week -- Our Readers Write

Giving an Innovation Its Due

Having been exposed to a presentation by just a few days before your piece came out (''Wireless Plaything,'' Clicks & Misses, July 24), I was surprised to read that your take-away for Microsoft, Microstrategy, and Yahoo! was superficially ''For now, they're toys.''

I beg to differ. has wisely invested in both technology and partnerships that place it squarely at the forefront of a huge vista of advertising-based opportunities. Beyond the obvious (or maybe not-so-obvious to you) applications, the concept of permission-based transaction arbitrage offers even greater potential.

Much like cable exists as a delivery device, the Wireless Application Protocol technology offers is a unique delivery platform, under an open architecture.

Much like MTV was initially a meager offering on cable, current technologies can enable most sites to translate their content to the wireless platform. And they will, in droves.

Innovation is the nametag we give to a universe of powerful possibilities. While Michael Saylor may have been overly enthusiastic over revenue projections, it does not take away from the reality of Microstrategy's innovation. And isn't that what the market is truly investing in?

Paul Benjou
New York

The Trust Thing, Online and Off

Although my dry-cleaning company is not a dot-com, we have delivered like one for years--offering home pickup and delivery (''Online Sales: Still a Threat,'' Cutting Edge, July 24).

Despite numerous promotional offerings, only a small number of families we serve have ever been willing to give us a try.

Why? Because most people aren't home to meet our driver, and they're uncomfortable having their clothes left outside. Although we let customers give us the code to their garages, no more than a handful have ever taken us up. It seems that trust is just too big of an issue.

David R. Porter
Garment Care
Kansas City, Mo.

Don't Just Cater to la Creme

Now I understand why some of the restaurants with the best food and atmosphere don't make it (''Maitre d'Online,'' Strategies, May 24).

Equal service for all is how a restaurant can assure repeat customers and referrals. Don't they understand that one unhappy customer will cost them more in lost business than the one happy customer can give them?

Singling out the creme customers is being shortsighted. I depend on repeat and referral business to be successful, and it is free advertising. I have learned you cannot tell which customers will be your best.

Don't take any chances. Treat all your customers as if they are your best.

Jay Cohen
Pompano Beach, Fla.

Too Much Tech, Too Little Time

Your commentary (''Batman Had It Right,'' Digital Lifestyle, July 24) was intelligent, comical, and youthful.

I am an innocent victim of these new technologies, who finds himself intrigued by the innovation, yet awestruck by how the workplace continues to intrude on one's private life.

Chris Hevesy
Wellesley, Mass.

The Pathology of Mandatory Fun

Your article (''Can We Stop Having Fun Yet?'' Digital Dispatch, May 15) hit a chord.

You touched on one of the formative factors driving the ''need'' to have fun--employees' age. I see another--company size. At a small company, ''fun happens.'' As it grows it loses that intimacy and management starts planning fun.

Planning fun. It's like making an appointment to have sex with your husband. I don't get it.

Ann Rogers
Columbus, Ohio

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Cover for Sept. 18, 2000 issue of Contents for Sept. 18, 2000 issue

Giving an Innovation Its Due

The Trust Thing, Online and Off

Don't Just Cater to la Creme

Too Much Tech, Too Little Time

The Pathology of Mandatory Fun

E-Mail to Business Week Online

Copyright 2000 Bloomberg L.P.
Terms of Use   Privacy Policy