BUSINESSWEEK ONLINE : SEPTEMBER 18, 2000 ISSUE
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INTERNATIONAL -- EUROPEAN BUSINESS

Turning Around Electrolux


RESTRUCTURE
Since 1997, Treschow eliminated 14,500 jobs and closed 27 factories and 50 warehouses

DIVEST
Sold off noncore assets with sales of $21 billion and focused on floor care products and lawn equipment

INNOVATE
Redesign colorful, offbeat Internet-ready appliances such as Smartfridge

DATA: BUSINESS WEEK, COMPANY REPORTS


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PHOTO: Minifridge from Electrolux

TABLE: Turning Around Electrolux



INTERACT
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