BUSINESSWEEK ONLINE : SEPTEMBER 18, 2000 ISSUE
NEWS: ANALYSIS & COMMENTARY

The Challenges Ahead


-- Help Firestone identify the root cause of the failures of its ATX and Wilderness AT tires

-- Help Firestone identify the root cause of the tire failures

-- Restore confidence in its Explorer and other Ford vehicles

-- Limit the financial fallout from lost sales and legal liabilities

-- Regain the momentum that had earned Ford a reputation as the best-run Detroit auto maker



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RELATED ITEMS
Ford: A Crisis of Confidence

TABLE: The Challenges Ahead

Commentary: The Hidden Culprit: The U.S. Legal System



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