| BUSINESSWEEK ONLINE : SEPTEMBER 4, 2000 ISSUE | ||||||||
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| INTERNATIONAL -- EUROPEAN BUSINESS
History of an Offering FEBRUARY, 1999 Letsbuyit is founded as a Web site offering consumer goods. NOVEMBER, 1999 Online in five European countries. Initial investors include German media group ProSieben. JANUARY, 2000 Second financing brings funding to $66 million; $99 million ad campaign kicks off. Market value put at $400 million. APRIL, 2000 BSkyB invests $16 million and agrees to advertise the site. MAY, 2000 Now in 14 countries. Market conditions force cancellation of IPO. JULY 10, 2000 Second attempt to list postponed. JULY 21, 2000 Letsbuyit goes public. Market value is $343 million. DATA: COMPANY REPORTS, BUSINESS WEEK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
RELATED ITEMS The Luckiest Dot-Com (int'l edition) TABLE: History of an Offering INTERACT E-Mail to Business Week Online | |||||||
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