THE 21ST CENTURY CORPORATION -- THE NEW LEADERSHIP
Going Global: The Growing Importance of Worldwide Markets
(Percent of sales coming from outside a home market)
1993 1999
GENERAL ELECTRIC 16.5 30.1%
WAL-MART 0.0 13.8
MCDONALD'S 46.9 61.5
NOKIA 85.0 97.6
TOYOTA 44.6 49.5
DATA: STANDARD & POOR'S, COMPANY REPORTS
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