BUSINESSWEEK ONLINE : AUGUST 7, 2000 ISSUE
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INTERNATIONAL -- EUROPEAN BUSINESS

Game Plan for Growth


TARGET UNDERSERVED MARKETS
While rivals focus on multinationals KC's Torch network is growing more than 50% a year by serving-small companies outside London.

BET BIG ON BROADBAND
Offer an array of multimedia services such as high-speed Internet access and video-on-demand over copper phone wires.

EXPAND LOCAL PHONE SERVICE
By offering cheap rates in northern England, Kingston's oldest business unit is also its cash cow. By 2001, further industry deregulation will allow Kingston to go national.


DATA: Business Week, COMPANY REPORTS


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RELATED ITEMS
Kingston: Tiny Telecom, Terrific Results (int'l edition)

TABLE: Game Plan for Growth



INTERACT
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