BUSINESSWEEK ONLINE : AUGUST 7, 2000 ISSUE
BOOKS:

The Business Week Best-Seller List


When Harvard Business School Professor Clayton M. Christensen published The Innovator's Dilemma in 1997, the timing was nearly perfect. The book became a bible for managers struggling to respond to the e-business revolution. Now comes the somewhat revised paperback, which is No. 11 on this month's list.

Christensen's thesis: When confronted with a disruptive innovation, the best companies are often unable to take advantage of it and therefore they often fail. The dilemma is that the characteristics driving these companies' successes are the very things that keep them from making the leap into the new technology. Digital Equipment Co., for instance, excelled at making highly capable, high-margin minicomputers. It was late to see the opportunity--and threat--in low-tech, low-margin PCs. DEC no longer exists.

The paperback contains a new chapter telling how to appraise your company's abilities to react. There, Christensen sizes up the alternatives: responding to such threats internally, through acquisition, or with a spin-off. In any case, he warns, managers need to spot the disruptive innovations early. And the CEO has to be plugged in. ''We have never seen a company succeed in addressing a change that disrupts its mainstream values absent the personal, attentive oversight of the CEO.'' The warning should be heeded by any CEO who plans on staying employed.

By STEVE HAMM


HARDCOVER BUSINESS BOOKS

1 WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam -- $19.95) Learning to accept change.

2 THE TIPPING POINT by Malcolm Gladwell (Little Brown -- $24.95) Discovering what turns an idea into a hot trend.

3 eBOYS by Randall E. Stross (Crown Business -- $25.95) The venture capitalists behind eBay and other successful Internet startups.

4 THE MILLIONAIRE MIND by Thomas J. Stanley, PhD (Andrews McMeel -- $26.95) The values of the wealthy revealed.

5 FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster -- $25) A Gallup investigation into managerial success.

6 THE NEW NEW THING by Michael Lewis (Norton -- $25.95) Silicon Valley and its representative man, Jim Clark.

7 LIVING ON THE FAULT LINE by Geoffrey A. Moore (HarperBusiness -- $27) Managing in the age of the dot-coms.

8 DIGITAL CAPITAL by Don Tapscott, David Ticoll, and Alex Lowy (Harvard Business School -- $27.50) How business Webs can set companies free.

9 MULTIPLE STREAMS OF INCOME by Robert G. Allen (Wiley -- $24.95) Building wealth from several sources, complete with checklists and worksheets.

10 IRRATIONAL EXUBERANCE by Robert J. Shiller (Princeton University -- $27.95) Has the stock market become a ''natural Ponzi'' scheme?

11 THE 9 STEPS TO FINANCIAL FREEDOM by Suze Orman (Crown -- $23) Practical and ''spiritual'' steps for managing money.

12 GUNG HO! by Ken Blanchard and Sheldon Bowles (Morrow -- $20) How Walton Works No. 2 fired up its employees.

13 TAKEN FOR A RIDE by Bill Vlasic and Bradley A. Stertz (Morrow -- $26) The Daimler-Chrysler merger--and dashed expectations.

14 PLAY LIKE A MAN, WIN LIKE A WOMAN by Gail Evans (Broadway Books -- $23.95) The rules of the game of business--as written by men.

15 BLOWN TO BITS by Philip Evans and Thomas S. Wurster (Harvard Business School -- $27.50) How the Internet is reshaping business models.


PAPERBACK BUSINESS BOOKS

1 RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner -- $15.95) Teach your kids the rules of money that the rich play by.

2 RICH DAD'S GUIDE TO INVESTING by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner -- $19.95) Choosing to be rich, not merely comfortable.

3 THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside -- $14) Habitually popular.

4 BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness -- $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.

5 GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin -- $12.95) A Harvard team's step-by-step guide to conflict resolution.

6 THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books -- $14) The simple ways of the wealthy among us.

7 THE CASHFLOW QUADRANT by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (Warner -- $17.95) Moving beyond job security to financial independence.

8 THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley -- $12.95) Three management techniques, conveyed in brief story form.

9 WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press -- $16.95) The enduring job-search bible.

10 THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Anchor Books -- $15) Globalization and its discontents.

11 THE INNOVATOR'S DILEMMA by Clayton M. Christensen (HarperBusiness -- $16) New technologies' disruptive effects.

12 BARRON'S DICTIONARY OF FINANCE AND INVESTMENT TERMS by John Downes and Jordan Elliot Goodman (Barron's -- $13.95) What is an oligopsony anyway?

13 24 ESSENTIAL LESSONS FOR INVESTMENT SUCCESS by William J. O'Neil (McGraw-Hill -- $10.95) The founder of Investor's Business Daily offers wisdom on stock-picking.

14 THE NUDIST ON THE LATE SHIFT by Po Bronson (Broadway Books -- $14.95) Silicon Valley's curious ways.

15 THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside -- $15.95) Concise explanations enriched with graphics.


BUSINESS WEEK's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in June.



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