BUSINESSWEEK ONLINE : AUGUST 7, 2000 ISSUE
INTERNATIONAL -- COVER STORY DaimlerChrysler's World Jurgen Schrempp's globe-girdling strategy has U.S., European, and Asian components. There's also an old Daimler and a new Daimler. The old Daimler-luxury Mercedes sedans and big Mercedes trucks-continues to do well. The new Daimler-the Chrysler investment and alliances with Mitsubishi and Hyundai-is struggling or unproven. DAIMLERCHRYSLER, USA It's Chrysler's game: Minivans, sport-utes, hot cars such as the PT Cruiser. Unfortunately, a dearth of new models is creating an earnings scare. Only a raft of new vehicles can reverse the trend. DAIMLERCHRYSLER, Europe This is the core German company. Its top-selling C-Class sedan is powering Mercedes sales ahead, while the A-Class Mercedes and Smart car are bold forays outside of the classic Mercedes franchise. DAIMLERCHRYSLER, Asia The newest and least tested part of the empire. Investments in Hyundai and Mitsubishi are supposed to provide small-car knowhow and access to Asian dealerships. Yet Mitsubishi Motors is bleeding red ink, and Hyundai is in turmoil. DATA: COMPANY REPORTS, Business Week _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS Defiant Daimler (int'l edition) INT'L COVER IMAGE: Defiant Daimler CHART: Schrempp's Scoreboard TABLE: DaimlerChrysler's World PHOTO: DaimlerChrysler A-Class Small Sedan PHOTO: Mercedes C-Class Sedan ``The Point Is, We Are a Solid Company'' (int'l edition) INTERACT E-Mail to Business Week Online

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