BUSINESSWEEK ONLINE : AUGUST 7, 2000 ISSUE
COVER STORY The New Economy Voter KEY DEMOGRAPHICS Comprises one-third of voters, most likely under age 50, college-educated, upwardly mobile, overwhelmingly white. LIFESTYLE Trades stocks, exercises, goes online frequently, follows public affairs, does volunteer work. Not likely to smoke. DEFINING VALUES Less partisan, pro-business, pro-environment, and pro-choice. TOP ISSUES Education and the economy are Nos. 1 & 2, but also favors tighter gun controls, campaign-finance reform, a higher minimum wage, and less strict immigration laws. MOTTO Everyone has it within his or her own power to succeed. CHOICE IN 1996 Majority favored Clinton over Dole. CHOICE IN 2000 Majority favors Bush over Gore. DATA: PEW RESEARCH CENTER _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS The Politics of Prosperity COVER IMAGE: The Politics of Prosperity CHART: Ballooning Surpluses... CHART: ...But More Spending TABLE: The New Economy Voter TABLE: The Issues TABLE: How the Top Issues Have Changed Voters: Optimistic, Yet Skeptical For a New Economy, a New Kind of Voter INTERACT E-Mail to Business Week Online

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