BUSINESSWEEK ONLINE : JULY 31, 2000 ISSUE
COVER STORY

Computer Design According to Jobs


1984 MACINTOSH
Jobs drove the development of the Mac, which integrated the monitor, a mouse, and the graphical user interface, among other firsts, into a computer that actually was loveable.

1988 THE NEXT COMPUTER
Three years after being kicked out of Apple, Jobs unveiled the computer he thought would be all that the Mac wasn't. It was a sleek black 12-inch cube with serious power. Alas, it was too pricey, at $6,500.

1998 iMac
Jobs capped off his return to Apple with the iMac, a translucent blue showstopper with a futuristic, conehead-like shape. It was made for the Web, with built-in networking, no floppy drive, and just two cords to plug in.

1999 iBook
It's the mod, mobile version of the iMac. The clear, clamshell case is a standout with a handle made for easy toting. While some 465,000 have been sold, analysts say it hasn't quite been the hit Apple had hoped for.

2000 POWERMAC CUBE
After Apple came out with a slick 22-inch flat panel display in 1998, Jobs wanted a powerful G4 PC to go with it--but only if size and noise were reduced. He decided on a cube while engineers finagled keeping the machine cool without a noisy fan.



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Apple

COVER IMAGE: Apple

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PHOTO: New iMacs

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CHART: Research Takes a Backseat

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TABLE: The PowerMac G4 Cube

PHOTO: Macintosh G4 Cube with 15-inch Flat Panel Monitor

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TABLE: Steve Jobs's Unfinished Business

TABLE: Computer Design According to Jobs

``If the PC Doesn't Change, It'll Go the Way of the Dodo''

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