BUSINESSWEEK ONLINE : JULY 31, 2000 ISSUE
COVER STORY

Steve Jobs's Unfinished Business


Apple has been winning back U.S. market share since 1997. Still, it's 
nowhere near its peak as a leader in home and education products. (All based on 
U.S. unit sales)

HOME MARKET

MAKER          1994       MAKER              1997      MAKER              1999

PACKARD BELL   32.4%      PACKARD BELL NEC   23.3%     COMPAQ             19.0%
APPLE          14.7       COMPAQ             18.8      H-P                16.1
COMPAQ         11.5       GATEWAY            11.1      GATEWAY            15.3
IBM             6.1       IBM                 7.0      EMACHINES          11.0
GATEWAY         5.5       ACER                5.9      PACKARD BELL NEC    7.3
                          APPLE               5.0      APPLE               7.1

OTHERS         29.8       OTHERS             28.9      OTHERS             24.2


BUSINESS MARKET

MAKER          1994       MAKER              1997      MAKER              1999
COMPAQ         14.2%      COMPAQ             15.7%     DELL               22.4%
IBM            10.1       DELL               12.8      COMPAQ             15.0
APPLE           6.4       IBM                 9.5      IBM                 9.2
DELL            5.9       H-P                 8.0      H-P                 6.0
GATEWAY         5.3       TOSHIBA             5.6      TOSHIBA             4.7
                          APPLE               1.4      APPLE               1.3

OTHERS         58.1       OTHERS             47.0      OTHERS             41.4


EDUCATION MARKET

MAKER          1994       MAKER              1997      MAKER              1999
APPLE          47.0%      APPLE              27.2%     DELL               21.4%
IBM             8.5       COMPAQ             13.2      APPLE              16.5
DELL            4.3       DELL               10.7      GATEWAY            13.6
GATEWAY         3.3       GATEWAY             7.8      COMPAQ             9.2
COMPAQ          3.2       IBM                 6.9      IBM                3.8

OTHERS         33.0       OTHERS             34.2      OTHERS             35.5


DATA: DATAQUEST INC.


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RELATED ITEMS
Apple

COVER IMAGE: Apple

TABLE: What Apple Has Done Right

PHOTO: New iMacs

TABLE: The Challenges Facing Apple

CHART: Research Takes a Backseat

CHART: Apple Is Growing at a Healthy Pace...Pushing Up Gross Profit Margins...So Apple's Stock Pr

TABLE: The PowerMac G4 Cube

PHOTO: Macintosh G4 Cube with 15-inch Flat Panel Monitor

PHOTO: Cube CPU with Chimney Top

TABLE: Steve Jobs's Unfinished Business

TABLE: Computer Design According to Jobs

``If the PC Doesn't Change, It'll Go the Way of the Dodo''

ONLINE ORIGINAL: This Dip Makes Apple Look Even Riper



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