BUSINESSWEEK ONLINE : JULY 31, 2000 ISSUE
COVER STORY

The PowerMac G4 Cube


THE VENT ON TOP
When CEO Steve Jobs wanted a new Mac for his home office last year, he asked Apple's engineers to pack the power of Apple's high-end G4 machine in an 8-inch square box--but without a noisy fan. So engineers placed an air chimney through the center.

THE CD DRIVE
Forget skimpy-feeling CD trays: The Cube has a slick, slot-loading drive on top for CDs and DVDs. Works like a toaster.

THE PLASTIC
A clear plastic cover holds the Cube off the desktop. Apple built special injection molding tools to avoid imperfections. ''Manufacturing hated us for this,'' says Jobs.

THE MOUSE
The clunky, round mouse that came with the iMac is history. This one is optical, so it works on all surfaces, and there's no trackball to get gummed up over time. Comes with all Macs.

THE SPEAKERS
Made with Harmon-Kardon, these baseball-size speakers complete the look.

THE DISPLAY
It's a 15-inch, $1,000 offspring of Apple's 22-inch, $4,000 flat-panel Cinema display. To eliminate the spaghetti-wiring, Apple jammed both the power and monitor connection in one cable.



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TABLE: The PowerMac G4 Cube

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