BUSINESSWEEK ONLINE : JULY 31, 2000 ISSUE
COVER STORY The PowerMac G4 Cube THE VENT ON TOP When CEO Steve Jobs wanted a new Mac for his home office last year, he asked Apple's engineers to pack the power of Apple's high-end G4 machine in an 8-inch square box--but without a noisy fan. So engineers placed an air chimney through the center. THE CD DRIVE Forget skimpy-feeling CD trays: The Cube has a slick, slot-loading drive on top for CDs and DVDs. Works like a toaster. THE PLASTIC A clear plastic cover holds the Cube off the desktop. Apple built special injection molding tools to avoid imperfections. ''Manufacturing hated us for this,'' says Jobs. THE MOUSE The clunky, round mouse that came with the iMac is history. This one is optical, so it works on all surfaces, and there's no trackball to get gummed up over time. Comes with all Macs. THE SPEAKERS Made with Harmon-Kardon, these baseball-size speakers complete the look. THE DISPLAY It's a 15-inch, $1,000 offspring of Apple's 22-inch, $4,000 flat-panel Cinema display. To eliminate the spaghetti-wiring, Apple jammed both the power and monitor connection in one cable. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS Apple COVER IMAGE: Apple TABLE: What Apple Has Done Right PHOTO: New iMacs TABLE: The Challenges Facing Apple CHART: Research Takes a Backseat CHART: Apple Is Growing at a Healthy Pace...Pushing Up Gross Profit Margins...So Apple's Stock Pr TABLE: The PowerMac G4 Cube PHOTO: Macintosh G4 Cube with 15-inch Flat Panel Monitor PHOTO: Cube CPU with Chimney Top TABLE: Steve Jobs's Unfinished Business TABLE: Computer Design According to Jobs ``If the PC Doesn't Change, It'll Go the Way of the Dodo'' ONLINE ORIGINAL: This Dip Makes Apple Look Even Riper INTERACT E-Mail to Business Week Online

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