BUSINESSWEEK ONLINE : JULY 24, 2000 ISSUE
MARKETING Inter-Who? Thanks to a series of acquisitions this year, Belgium's Interbrew is now the world's second-largest brewer. 0nly Anheuser-Busch is bigger. Here's Interbrew at a glance: BRANDS Labels include Rolling Rock, Bass Brewers, Stella Artois, and Labatt MANAGEMENT Canadian Hugo Powell, the 55-year old-company's first non-Belgian CEO, has installed a cadre of North American-trained executives. Hopes to take Interbrew public later this year. STRATEGY Interbrew buys up local brewers, then builds their brands while leveraging their distribution networks to introduce high-margin specialty beers. GROWTH In 1999, revenues rose 20%, to $3.1 billion. Much of the growth attributable to nine acquisitions. DATA: COMPANY REPORTS, BW _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS This Euro Brew's for You TABLE: Inter-Who? INTERACT E-Mail to Business Week Online

Copyright 2000-2009, by The McGraw-Hill Companies Inc. All rights reserved. Terms of Use   Privacy Notice