| BUSINESSWEEK ONLINE : JULY 24, 2000 ISSUE | ||||||||
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| BUSINESS WEEK E.BIZ -- DATA MINE
Wealthy and Wired Millionaires are far more likely to buy big-ticket items on the Web than the
average Netizen.
AFFLUENT AVERAGE
USER USER
View stock quotes 63% 25%
Visit financial sites 38% 17%
Buy airline tickets 28% 17%
Make hotel reservations 20% 12%
Buy computer software 30% 22%
DATA: FORRESTER RESEARCH INC.
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RELATED ITEMS So the Rich Are Different TABLE: Wealthy and Wired INTERACT E-Mail to Business Week Online | |||
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