BUSINESSWEEK ONLINE : JULY 10, 2000 ISSUE
COVER STORY

Big Jobs for Bezos


Will Amazon ever be in the black? To get there, it needs to bolster revenues and improve operations--fast. Here's what it must do:

-- Increase efficiencies in distribution and customer-service centers by reducing headcount and installing new computer systems and automation gear

-- Open more new stores on its site to provide greater selection and draw more customers

-- Persuade customers to turn to Amazon to buy more than books and music

-- Demonstrate savvier merchandising, from anticipating product demand to personalizing offers to individual customers

-- Sign up more e-merchant partners to bring in high-profit revenue


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RELATED ITEMS
Can Amazon Make It?

COVER IMAGE: Can Amazon Make It?

CHART: Amazon's Continued Cash Hemorrhage...And Deteriorating Inventory Management...

CHART: ...Have Investor's Spooked...But Bezos Says More Sales per Customer...

CHART: ...And Improving Distribution Costs...Should Lead to Profits

TABLE: Big Jobs for Bezos

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Commentary: Guess What--Venture Capitalists Aren't Geniuses



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