BUSINESSWEEK ONLINE : JULY 3, 2000 ISSUE
BOOKS

The Business Week Best-Seller List


You don't have to be a fan of George W. Bush's speeches or Meryl Streep movies to know that today's most frequently referred to human body part is the heart. And now, Duke University basketball coach Mike Krzyzewski adds his organ donation in Leading With the Heart, No. 15 on this month's hardback list.

Krzyzewski's volume, co-written with Donald T. Phillips, follows the usual coach-book formula, recounting Coach K's personal history, telling stories of victory and defeat, and extracting maxims for success. There are some particularly specious lessons aimed at executives. ''The truth is that most business teams lose that game at LSU,'' we read. ''They have built-in excuses to lose.'' Oh? What's the evidence?

More surprising than this little mystery, though, is that the book has so little to say about winning at basketball. Krzyzewski would have us believe that he built one of the era's most successful college teams by employing principles right out of Leave It to Beaver. ''Every individual must have a trusting relationship with every other member of the team,'' we're told. Success, meanwhile, must not be defined as winning it all but as ''whatever passion moves you deep in your heart.''

Shouldn't there be some reference to hardball recruiting--or maybe to game strategy? Instead, we get pabulum. ''Make the truth the basis of all that you do,'' Krzyzewski preaches--in a book that's as contrived as a pro jock's postgame interview.


By HARDY GREEN


HARDCOVER BUSINESS BOOKS

1.
WHO MOVED MY CHEESE? by Spencer Johnson, M.D. (Putnam $19.95) Learning to accept change.


2.
THE NEW NEW THING by Michael Lewis (Norton $25.95) Silicon Valley and its representative man, Jim Clark.


3.
THE TIPPING POINT by Malcolm Gladwell (Little, Brown $24.95) Discovering what turns an idea into a hot trend.


4.
THE MILLIONAIRE MIND by Thomas J. Stanley, PhD (Andrews McMeel $26.95) The value of the wealthy revealed.


5.
IRRATIONAL EXUBERANCE by Robert J. Shiller (Princeton University $27.95) Has the stock market become a ''natural Ponzi'' scheme?


6.
FIRST, BREAK ALL THE RULES by Marcus Buckingham and Curt Coffman (Simon & Schuster $25) A Gallup investigation into managerial success.


7.
MULTIPLE STREAMS OF INCOME by Robert G. Allen (Wiley $24.95) Building wealth from several sources, complete with checklists and worksheets.


8.
CLICKS AND MORTAR by David S. Pottruck and Terry Pearce (Jossey-Bass $26) Combining technology and people to create ''a passionate corporate culture.''


9.
PLAY LIKE A MAN, WIN LIKE A WOMAN by Gail Evans (Broadway Books $23.95) The rules of the game of business--as written by men.


10.
THE CLUETRAIN MANIFESTO by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (Perseus $23) The Web is a conversation--one that's changing markets.


11.
HIGH TECH START UP by John L. Nesheim (Free Press $50) A handbook for startup success, by a Silicon Valley veteran.


12.
SIX SIGMA by Mikel Harry, PhD, and Richard Schroeder (Currency $27.50) Improvements in quality can boost profits, say two Motorola veterans.


13.
BLOWN TO BITS by Philip Evans and Thomas S. Wurster (Harvard Business School $27.50) How the Internet is reshaping business models.


14.
THE MONK AND THE RIDDLE by Randy Komisar with Kent Lineback (Harvard Business School $22.50) To succeed on the Net, be guided by your passions.


15.
LEADING WITH THE HEART by Mike Krzyzewski with Donald T. Phillips (Warner Books $24.95) Coaxing peak performance from your troops, by Duke University's hoops coach.


PAPERBACK BUSINESS BOOKS

1.
RICH DAD, POOR DAD by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $15.95) Teaching your kids the rules of money that the rich play by.


2.
GETTING TO YES by Roger Fisher, William Ury, and Bruce Patton (Penguin $12.95) A Harvard team's step-by-step guide to conflict resolution.


3.
THE CASHFLOW QUADRANT by Robert T. Kiyosaki with Sharon L. Lechter, C.P.A. (TechPress $17.95) Moving beyond job security to financial independence.


4.
THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE by Stephen R. Covey (Fireside $14) Habitually popular.


5.
BUILT TO LAST by James C. Collins and Jerry I. Porras (HarperBusiness $16) How 3M, Wal-Mart, Procter & Gamble, and others became standouts.


6.
THE MILLIONAIRE NEXT DOOR by Thomas J. Stanley, PhD, and William D. Danko, PhD (Pocket Books $14) The simple ways of the wealthy among us.


7.
THE ONE MINUTE MANAGER by Kenneth Blanchard, PhD, and Spencer Johnson, M.D. (Berkley $12.95) Three management techniques, conveyed in brief story form.


8.
WHAT COLOR IS YOUR PARACHUTE? 2000 by Richard Nelson Bolles (Ten Speed Press $16.95) The enduring job-search bible.


9.
THE LEXUS AND THE OLIVE TREE by Thomas L. Friedman (Anchor Books $15) Globalization and its discontents.


10.
THE INNOVATOR'S DILEMMA by Clayton M. Christensen (HarperBusiness $16) Anticipating new technologies' disruptive effects.


11.
THE WALL STREET JOURNAL GUIDE TO UNDERSTANDING MONEY AND INVESTING by Kenneth M. Morris and Virginia B. Morris (Fireside $15.95) Concise explanations enriched with graphics.


12.
THE NUDIST ON THE LATE SHIFT by Po Bronson (Broadway Books $14.95) Silicon Valley's curious ways.


13.
SMART WOMEN FINISH RICH by David Bach (Broadway Books $13) A Morgan Stanley Dean Witter senior vice-president's personal-finance guide for women.


14.
24 ESSENTIAL LESSONS FOR INVESTMENT SUCCESS by William J. O'Neil (McGraw-Hill $10.95) The founder of Investor's Business Daily offers wisdom on stock-picking.


15.
THE MOTLEY FOOL INVESTMENT GUIDE by David and Tom Gardner (Fireside $13) The online duo puts it on paper.


Business Week's Best-Seller List is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers.More than 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in May.



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