BUSINESSWEEK ONLINE : JUNE 26, 2000 ISSUE
INTERNATIONAL -- LATIN AMERICA

A Recipe for Growth


BRANDING
Leverage the more than century-old Falabella name into areas as diverse as insurance, bridal, and travel services

FOREIGN EXPANSION
Has opened four stores in Argentina. Acquired Peru's Saga chain in 1993

CREDIT
Boost usage of its CMR credit card through partnerships with such major retailers as Home Depot and pharmacy chain Farmacias Ahumada

REAL ESTATE
Build destination shopping sites like the Mall Vertical in Santiago


DATA: BUSINESS WEEK


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RELATED ITEMS
New Tricks for an Old Chilean Store (int'l edition)

TABLE: A Recipe for Growth



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