BUSINESSWEEK ONLINE : JUNE 26, 2000 ISSUE
MARKETING Portal Predicament Many cash-starved dot-coms are questioning--even ditching--their portal advertising deals. Healthy companies, too, are renegotiating for better terms. Here's how the big portals are battling back: YAHOO! It's beefing up services to attract more traffic. Now offered: bill-paying services and in-depth content for consumers. AOL Courting ad deals with offline giants. Teaming with Coca-Cola and Target for promotions. Developing a co-branded Internet service provider with Sears. MSN High-profile ad campaign hypes the variety of offerings, from shopping to entertainment to wireless service. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS The Great Portal Purge TABLE: Portal Predicament INTERACT E-Mail to Business Week Online

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