BUSINESSWEEK ONLINE : JUNE 26, 2000 ISSUE
PEOPLE Laurie McCartney BORN 1967, Teaneck, New Jersey. EDUCATION BA English, 1989, University of North Carolina at Chapel Hill; MBA, 1993, Harvard business school. JOB CEO, eStyle, an e-tailer of maternity clothing and clothing and toys for young children. PREVIOUS CAREERS Trainee in Morgan Stanley Dean Witter's M&A division, reporter for Worth magazine, executive in strategic planning at Walt Disney Co. LESSONS FROM THE E-COMMERCE SHAKEOUT ''Develop a strong business model. Take an incremental approach to launching the business. Stay close to your customers.'' BEST PART ABOUT GROWING UP THE YOUNGEST OF SEVEN KIDS ''Your siblings have already done everything possible, so you can learn from their mistakes.'' FAVORITE HOBBY Reading F. Scott Fitzgerald. Also Barbara Kingsolver and other authors who write about women. FAMILY Husband is an investment banker. They have a 20-month old son and a newborn daughter. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS An E-Tailer's Labor Pains RESUME: Laurie McCartney ONLINE ORIGINAL: "I'm Always Asking: `Is It Working?'" INTERACT E-Mail to Business Week Online

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