BUSINESSWEEK ONLINE : JUNE 26, 2000 ISSUE
UP FRONT

Cyber-MBAs from a Name You Know


Kaplancollege.com, A for-profit e-learning company launched in April, tells Business Week that it will start offering an online MBA in early 2001. Kaplancollege.com, a sister company to test-prep guru Kaplan Inc., owned by Washington Post Co., would be the best-known school by far to offer an online MBA.

The school is moving fast. It already offers courses in general business, has a 700-student law school, a nursing program, and a degree program in real estate. But the cash cow will be the MBA, say Kaplan administrators. Kaplancollege.com will charge $13,000 to $20,000 for it, depending on the courses chosen. The plan is for the B-school to turn a profit in 2004.

That's an ambitious goal considering that Dean Connie Bosse says the MBA program has yet to set a curriculum or hire a faculty. The well-known Kaplan brand name, however, is expected to be a draw. The school doesn't expect to rival top-tier institutions such as Wharton or Harvard, of course, but it will face competition from at least two other accredited online MBA programs, at Jones International University in Englewood, Colo., and Capella University in Minneapolis.

By Mica Schneider
EDITED BY ROBERT McNATT

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