BUSINESSWEEK ONLINE : JUNE 5, 2000 ISSUE
BUSINESS WEEK E.BIZ -- CLICKS & MISSES

Take My Advice
At the right price, a Web site like Keen.com, Infomarkets.com, or EXP.com can be mighty nice. The idea: To do much more than sites where chat-room users offer amateurish answers. Instead, these sites connect surfers with experts as diverse as lawyers, auto mechanics, career counselors, and (yes, really) dog psychics. How do they rate?
  KEEN INFO-MARKETS EXP
Content Infomarkets gets a small minus for a less-than-friendly layout and for offering little information about who its experts are. Keen has surprisingly strong people: A question on the Nasdaq shakeout could be referred to a Wall Street analyst or a venture capitalist. All are pretty good, EXP probably the best. Click! miss Click!
Community These sites depend on how many experts they assemble in one place and how much they know. Each has thousands of people, but their skills and qualifications vary. Systems in which customers rate the answers of the self-appointed experts are only partly developed, because so few people have submitted ratings. Click! Click! Click!
Commerce At Keen, you pay for most advice by the minute. At Infomarkets, you name the price you're willing to pay and send it off with your question. EXP's system is the best: You can ask for a proposal on complex questions, name a price you'll pay for detailed study, or ask for a one-page answer at a price you name. miss miss Click!


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