| BUSINESSWEEK ONLINE : MAY 29, 2000 ISSUE | ||||||||
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| INTERNATIONAL -- INT'L COVER STORY
Radio THE TUNE Thriving from a boom in local advertising, radio companies have been slow to move online, which has not yet proven to be a strong local medium. SOUR NOTE Labels can now invest directly in Web radio ventures, like ClickRadio.com, allowing them to grab some of the advertising bucks from the stations that play their music. And all kinds of rival music services, via the Web, satellite, and wireless, will cut into the amount of time people spend listening to radio. HIGH NOTE No one is better at reaching a mass music audience than radio. For instance, Clear Channel's recent purchase of SFX gives it the ability to control promotions and concert lineups. Some, like consultant Julian M. Dickens of Informed Sources, wonder if radio-launched labels are next. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ |
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