BUSINESSWEEK ONLINE : MAY 22, 2000 ISSUE
COVER STORY How We Reviewed the Sites The staff of Business Week Online chose nine brokers that appeared fairly consistently in the top 10 rankings of Gomez Advisors (www.gomez.com), a Lincoln (Mass.)-based consultant. We added the recently launched Merrill Lynch Online because of the consumer awareness it has generated lately. Each member of our team took two brokers in the same service category: day trading, discount, or full-service. We compared ease of opening an account and account options, commissions and fees, navigation and layout, research and news, and tools and explanatory material. Throughout, we focused on how useful a broker's offerings would be to someone who might be a savvy investor but did not necessarily have trading experience. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Clicks of the Trade TABLE: And the Winner Is... How We Reviewed the Sites See also our reviews of 10 online broker sites: E*Trade and Ameritrade Daytek and SureTrade Schwab and TD Waterhouse DLJDirect and American Express Online Morgan Stanley and Merrill Lynch INTERACT E-Mail to Business Week Online

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