BUSINESSWEEK ONLINE : MAY 22, 2000 ISSUE
COVER STORY Best Bets -- Online trading is more costly than it appears -- It's tough to make money consistently with active trading -- Buying stock on margin can backfire all too easily -- Don't confuse a bull market with genius, or vice versa -- Always know at least the basics of the companies you are buying -- Distinguish between good and bad information, especially on the Net -- A buy-and-hold strategy is still the best way to invest for the long haul _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Online or Off, the Rules Are the Same COVER IMAGE: Our Guide to Online Investing TABLE: Best Bets INTERACT E-Mail to Business Week Online

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