BUSINESSWEEK ONLINE : APRIL 17, 2000 ISSUE
INTERNATIONAL BUSINESS

The Logic behind the Frenzy


REASONS TO PAY UP

-- 3G promises to open up a vast world of wireless-Internet services whose potential dwarfs price considerations

-- Existing operators such as British Telecom and Vodafone AirTouch think that losing out on the new technology would cost them customers and kill their stock prices

-- Britain is a trend-setting market that global players need to be in


REASONS TO WORRY

-- High cost of licenses may mean companies have less to invest in services

-- The next few years could see a glut of new telecom debt and equity issues

-- Huge capital and license costs could squelch competition


DATA: BUSINESS WEEK


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RELATED ITEMS
The Mad Grab for a Piece of Britain's Air Waves

TABLE: The Logic behind the Frenzy



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