BUSINESSWEEK ONLINE : APRIL 10, 2000 ISSUE
ECONOMICS Savvy Moves FORD MOTOR has more than doubled North American earnings on cars and trucks since 1995, partly through price changes that boosted its sales of high-profit vehicles such as Explorers and reduced sales of low-profit ones such as Escorts AMAZON.COM is turning a profit on books and CDs by consistently charging more than its cheapest competitors. Consumers have stayed loyal despite Web sites that make it easy to find lower prices ARCHSTONE COMMUNITIES mimics hotels by varying its apartment-rental rates based on seasonal demand. The Englewood (Colo.) operator of apartment complexes had found its rates were sometimes as much as 15% too high or too low DOFASCO of Hamilton, Ont., earned record profits last year while steelmaking rivals were slumping by focusing on customized products for which price is not the main consideration _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS The Power of Smart Pricing TABLE: Savvy Moves Video: BW's Peter Coy on the Power of a Little Tinkering INTERACT E-Mail to Business Week Online

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