BUSINESSWEEK ONLINE : APRIL 10, 2000 ISSUE
COVER STORY A Life at PepsiCo Enrico has spent 29 of his 55 years at the snack and soda giant 1971 Joins Frito-Lay as associate brand manager for Funyons, an onion-flavored snack 1983 Succeeds Apple Computer-bound John Sculley as CEO of Pepsi-Cola 1986 Publishes boastful memoir, The Other Guy Blinked: How Pepsi Won the Cola Wars 1990 Suffers heart attack in Turkey 1991 Becomes CEO of the Frito-Lay snack business and launches campaign to ''Take Back the Streets'' from competitors 1993 Goes on a 14-month sabbatical and begins a five-day leadership seminar to mentor the company's rising stars 1994 Lured back into a full-time business role, he becomes CEO of PepsiCo's fast-food businesses 1996 Mentor Donald Kendall prevails upon him to succeed the cancer-stricken CEO Wayne Calloway _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS PepsiCo's New Formula COVER IMAGE: PepsiCo's New Formula CHART: The New PepsiCo TABLE: A Life at PepsiCo TABLE: Pepsi Facts A Potent Ingredient in Pepsi's Formula Today, Mexico. Tomorrow... ONLINE ORIGINAL: "The Sweet Spot of Convenient Food and Beverages" ONLINE ORIGINAL: Is Pepsi's Stock Finally Ready to Pop? INTERACT E-Mail to Business Week Online

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