BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
BUSINESS WEEK E.BIZ -- CLICKS & MISSES

How's AOL Doing?


	
	It's fashionable to disrespect America Online. But month after month, the online service's 18 content channels more than hold their own against the Web's most popular sites. Having 21 million customers will do that. But does AOL deliver the goods in key areas like personal finance, computing, and health news?
                         CONTENT        COMMUNITY           COMMERCE


AOL Health                CLICK          CLICK               CLICK

AOL owes a debt of gratitude to its nearest rival health Web site, the truly
ludicrous OnHealth.com. AOL makes solid use of partnerships with big
hospitals like Hopkins and Mayo; OnHealth runs polls about what people do
when they pass gas in a crowded room.


AOL Personal Finance      CLICK          CLICK               CLICK

AOL turns in a solid performance. Excellent access to online trading sites
that partner with AOL, and excellent organization of investment research
channel. Personal finance content looks a lot like Intuit.com because that's
where a lot of it comes from. But Microsoft MoneyCentral offers better
original content.


AOL Computing             CLICK          CLICK               CLICK

Through a partnership with CNET, AOL delivers a useful consumer-oriented
computing site that delivers news, shopping, and price-comparison help. It's
not necessarily better than ZDNet, the highest-rated independent computing
site, it's just different. ZDNet is aimed at the pros.


_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

BACK TO TOP
RELATED ITEMS
Analyze This: AOL Rules!

TABLE: How's AOL Doing?



INTERACT
E-Mail to Business Week Online

 
Copyright 2000-2009, Bloomberg L.P.
Terms of Use   Privacy Notice