BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
BUSINESS WEEK E.BIZ -- PERSONALITIES

Excite@home vs. the Competition


As Bell leads Excite@Home in bolstering its content and signing up Net access customers, he faces fierce competition. Here's how the major players stack up:

All financial figures are for the most recent fiscal year.



YAHOO!

CEO: Tim Koogle

Market cap: $90.1 billion

Revenues: $588.6 million

Net income: $61.1 million

Key advantage: Most popular site on the Net with 36.4 million visitors per month, powerful brand.

Key problem: Vulnerable to companies like Excite@Home and AOL--
after its merger with Time Warner is complete--because Yahoo! doesn't sell its customers access to the Net.


MICROSOFT

CEO: Steve Ballmer

Market cap: $517.2 billion

Revenues: $19.7 billion

Net income: $7.8 billion

Key advantages: It's Microsoft. Including MSN, Hotmail, and Microsoft.com, company already has the third most-visited online sites after AOL and Yahoo! Distributing software over the Net could be hugely valuable.

Key problem: Antitrust case may prevent it from moving aggressively to add content and broadband pipes.


LYCOS

CEO: Robert Davis

Market cap: $7.8 billion

Revenues: $135.5 million

Net loss: $52.0 million

Key advantages: Fourth most-visited online properties. Strong international presence, particularly in Europe, where it has partnered with German media giant Bertelsmann.

Key problems: Like Yahoo, doesn't sell access. Worse, doesn't have Yahoo's brand clout.


AMERICA ONLINE

CEO: Stephen Case

Market cap: $146.6 billion

Revenues: $4.8 billion

Net income: $762 million

Key advantages: No. 1 in customers, with 21 million subscribers. Merger with Time Warner will give it top-flight content and broadband access to the Net over cable to 20 million U. S. homes.

Key problems: Combining AOL and Time Warner could distract top management. Free service threatens subscriber revenues.


EXCITE@HOME

CEO: George Bell

Market cap: $10.8 billion

Revenues: $336.9 million

Net loss: $1.5 billion

Key advantages: Has exclusive rights to sell broadband Net access over cable networks that run by 59 million U.S. homes. Recently surpassed 1 million customers, two years behind goal. Plans to launch on Mar. 28 a site featuring snazzy video and music clips.

Key problem: Cable exclusivity rights will begin to expire in 2002. Then rivals could jump in.


DATA: Media Metrix, company reports, Business Week.


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