BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
BUSINESS WEEK E.BIZ -- PERSONALITIES Bell's Broadband Battle Plan CABLE By offering Net access over cable service more widely and marketing aggressively, Excite@Home plans to boost its subscribers from the current 1.1 million to at least 8 million by the end of 2002. That would make it a serious competitor to America Online, which has 21 million subscribers. TELEPHONE LINES Because Excite@Home can sell Net access over cable to about 60% of the homes in the U. S., it will branch out to offer speedy hookups over digital subscriber lines (DSLs). Eventually, Excite@Home may team up with phone companies to take on its cable partners. BROADBAND PORTAL At the end of March, the company will launch a Web site tailored to the needs of broadband customers. It will have snazzy content like video and audio clips; and it will give heavy-duty users such extras as seven e-mail accounts. DEALS, DEALS, DEALS Excite@Home plans to boost Web site traffic through acquisitions like its buyout of No. 1 online greeting-card provider Bluemountain.com, and through strategic investments such as its stake in Quokka Sports, which lets Web surfers watch live events like sailing and mountain climbing. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS George Bell: The Year of Living Painfully RESUME: George deBenneville Bell Jr. TABLE: Bell's Broadband Battle Plan TABLE: Excite@home vs. the Competition INTERACT E-Mail to Business Week Online

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