BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
COVER STORY

A World of Hype


-- On the Silicon Investor Web site, there are 26 message boards devoted entirely to CNBC chat

-- Investors now hold an average Nasdaq stock for 5 months, vs. 2 years a decade ago

-- Wall Street advertising zoomed 95% last year to $1.2 billion--3 times what it was 5 years ago

-- Buy recommendations outnumber sells by 72 to 1. The ratio 10 years ago was 10 to 1



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COVER IMAGE: The Hype Machine

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SURVEY: Hype or Help?

ONLINE ORIGINAL: Wall Street Obsession (video)

ONLINE ORIGINAL: Why E*Trade Isn't Just Another Online Hawker of Stocks



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