BUSINESSWEEK ONLINE : APRIL 3, 2000 ISSUE
COVER STORY A World of Hype -- On the Silicon Investor Web site, there are 26 message boards devoted entirely to CNBC chat -- Investors now hold an average Nasdaq stock for 5 months, vs. 2 years a decade ago -- Wall Street advertising zoomed 95% last year to $1.2 billion--3 times what it was 5 years ago -- Buy recommendations outnumber sells by 72 to 1. The ratio 10 years ago was 10 to 1 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Wall Street's Hype Machine COVER IMAGE: The Hype Machine TABLE: Pushing Stocks TABLE: Wall Street Media Stars TABLE: A World of Hype So You Want to Be a Talking Head Branding a Bull, Kemper-Style SURVEY: Hype or Help? ONLINE ORIGINAL: Wall Street Obsession (video) ONLINE ORIGINAL: Why E*Trade Isn't Just Another Online Hawker of Stocks INTERACT E-Mail to Business Week Online

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